2026 Wood Flooring Trends: What Nearly 2.7 Million Showroom Scans Reveal
What flooring styles are actually catching shoppers’ attention in 2026?
At Showroom Pricing, we have a unique view into flooring trends because we can see what customers are scanning while they shop inside real flooring showrooms. Across the Showroom Pricing platform, shoppers have generated 2,739,461 scans across 123,061 different flooring styles so far.
That data gives flooring retailers a look beyond predictions and design inspiration. It shows what shoppers are actively exploring.
And when it comes to 2026 wood flooring trends, a few styles are making some serious moves.
Herringbone Flooring Is Up 60%
One of the biggest changes we’ve seen is the growing interest in herringbone flooring.
Showroom Pricing scan activity for herringbone increased 60% in 2026 compared with 2025, making it one of the clearest emerging wood flooring trends in our data.
Herringbone brings pattern and visual interest to hardwood flooring while maintaining the warmth and character shoppers already love about wood. While it may not replace traditional plank flooring anytime soon, customers are clearly giving patterned floors a closer look.
For flooring retailers, that growing interest may be worth considering when choosing displays, featured products and showroom inspiration.
Hickory Is Getting More Attention Than White Oak
White oak continues to be a consistently popular hardwood flooring choice, but another species has moved ahead when it comes to shopper scan activity.
Over the last 12 months, hickory received 31% more scans than white oak within the Showroom Pricing platform.
That’s an interesting shift for an industry where white oak has dominated flooring conversations and design trends for years.
Hickory’s distinctive grain, natural variation and character can create a noticeably different look from the cleaner aesthetic commonly associated with white oak. Based on scanning behavior, more shoppers are stopping to explore it.
White oak isn’t disappearing. Far from it. But the data suggests retailers may want to make room for customers who are looking beyond it.
Rift-Sawn Wood Flooring Jumps 156%
Another standout? Rift-sawn wood flooring.
Scan activity for rift-sawn products increased an impressive 156% over the year.
Rift-sawn flooring is known for its straighter, more consistent grain pattern, giving hardwood a clean and refined appearance. The increase in scans suggests that this distinctive cut is gaining considerably more attention from showroom shoppers.
For retailers and manufacturers, a 156% increase is worth watching. What may have once felt like a more specialized hardwood option could be moving further into the conversation as shoppers become familiar with different wood cuts, grains and design possibilities.
What Flooring Scan Data Can Tell Retailers
Trend reports often tell us what designers predict will be popular. Showroom behavior can tell us something different: what customers are interested enough to stop and explore.
A scan doesn’t necessarily equal a purchase, but it is a valuable signal of shopper engagement.
With millions of scans taking place through Showroom Pricing, retailers can begin identifying patterns in the products customers interact with, compare and revisit.
Right now, the data points to three notable wood flooring trends:
Herringbone scan activity increased 60% year over year
Hickory generated 31% more scans than white oak over the last 12 months
Rift-sawn wood flooring scan activity increased 156% over the year
These shifts don’t mean longtime favorites are going away. Instead, they show that shoppers may be expanding what they consider when searching for the right hardwood floor.
Turn Your Showroom Into a Source of Better Data
Every product scan tells a story.
Showroom Pricing connects physical flooring samples with a digital shopping experience through dynamic QR codes, giving customers instant access to product information and pricing while helping retailers better understand what is happening on the showroom floor.
Instead of relying solely on industry-wide flooring trends, retailers can use their own showroom data to see which products customers are scanning, comparing and coming back to explore.
Because the next big flooring trend might already be sitting in your showroom.
Want to see what your customers are really shopping for? Learn more about Showroom Pricing and how smarter showroom technology can turn everyday product interactions into actionable insights.
