The Smarter Way to Run Your Flooring Showroom

Showroom Pricing is a modern flooring software built by flooring pros and tech experts—with over 70 years of combined experience. We designed it from the ground up to solve the real challenges of running a flooring showroom, starting with our own.

Our platform uses custom QR codes to track flooring samples and update retail pricing in real time—no spreadsheets, no guesswork. Just smart tools that help your team stay organized and give your customers the transparency they expect.

We’ve won Best of Technology at TISE (twice!) and we’re just getting started.

Meet Your Showroom Tech Guides

  • Kristen Stensby of Showroom Pricing - QR Codes for Flooring Showrooms

    Kristen Stensby

    Kristen Stensby has been a part of the flooring industry since 1988, when her father opened his flooring store. Growing up surrounded by this business gave her the building blocks for not just acquiring flooring knowledge but also meeting the challenges that many business owners in this industry face, including pricing and updating a flooring showroom. She previously held industry positions in marketing, estimating, and sales, and she co-founded Showroom Pricing in 2020. She's written industry articles for Wood Floor Business and Angie's List and is a 2012 graduate of the NWFA Wood Floor Inspector School.

    Kristen is a native St. Louisan with an itch to see the world! She and her husband and their two daughters enjoy traveling as often as possible. Favorite destination: Italy. Bucket list destination: Croatia.

  • Dave Holy IT Manager Showroom Pricing

    Dave Holy

    Dave, with his extensive 20-year career in IT, specializing in Data Management, Cloud Engineering, and B2B integrations through EDI, has recently expanded his expertise into the innovative field of flooring technology. His profound knowledge and experience in handling complex data systems are now fueling advancements in flooring solutions, enhancing data-driven decision-making for flooring projects. Dave's ability to integrate sophisticated cloud-based platforms with EDI systems is revolutionizing the way flooring companies manage inventory, process orders, and interact with business partners.

    Dave's unique blend of technical prowess and creative hobbies enriches his approach to problem-solving, bringing a fresh perspective to the development of digital tools that are transforming the flooring market.

  • Jason Smith skydiving gold medalist

    Jason Smith

    With his diverse background as a licensed commercial airline pilot and IT expert, Jason recently pivoted to the cutting-edge realm of flooring technology. His innovative approach has led to the development of user-friendly software solutions that are revolutionizing the flooring industry. Jason's expertise in non-B2B pricing integration is now being leveraged to optimize sales strategies and enhance customer engagement in the flooring market.

    His unique skill set, combining software development with an in-depth understanding of dynamic pricing models, positions him as a leading figure in driving technological advancements and sales growth in the flooring sector. With Jason at the helm, clients can expect groundbreaking digital tools designed to streamline flooring project planning, execution, and management, ensuring a seamless and efficient customer experience.

  • Jake Woelfel

    Jake Woelfel brings his signature blend of humor and hustle to his role as Salesperson at Showroom Pricing, helping flooring retailers successfully launch and maximize their QR code technology. He travels across the country to onboard new customers, tag flooring samples, train teams on best practices, and provide hands-on support throughout implementation.

    Before joining Showroom Pricing, Jake spent more than 20 years in numerous roles at Enterprise Rent-A-Car, bringing that same relentless, customer-first energy to every showroom he calls or visits. He enjoys building relationships, answering questions (the same one twelve times if that's what it takes), and making sure every team feels confident using Showroom Pricing from day one.

    Away from work, Jake enjoys long walks on the beach, bubble baths, and candlelit dinners... just kidding. He's a father of two (lovely, terrifying) teenage daughters and has been married to his amazing wife for 20 years. He's currently in his Uber era, shuttling the kids to everything they're into. When he finds some free time, he loves cooking and golfing.

    His favorite part of the job is meeting customers across the country and helping them transform the way they manage and sell flooring samples, one scanned QR code at a time.


  • Mariam Chen - Showroom Pricing Flooring Software Specialist

    Mariam Chen

    Mariam brings nearly 20 years of experience helping organizations solve technology challenges and streamline the way people work. Her background includes enterprise software, business analysis, software development, enterprise content management, and process improvement. Throughout her career, she's focused on connecting technology with real business needs, improving workflows, and creating practical solutions that make everyday tasks easier.

    At Showroom Pricing, Mariam supports customer implementations, troubleshooting, and system integrations, working closely with both customers and the team to ensure information flows smoothly across platforms. She enjoys helping customers get the most out of their technology and finding solutions that fit each business's unique needs.

    Outside of work, Mariam enjoys spending time with her family, volunteering in her community, and tackling organization projects. Whether she's streamlining a process or solving an everyday challenge, she loves finding better ways to get things done.

  • Customer service rep for Showroom Pricing

    Jackie Ulmer

    Jackie Ulmer is Showroom Pricing's Customer Success Specialist, helping flooring retailers get the most from their showroom technology. With a background in business coaching, sales training, and customer success, she partners with flooring dealers to support staff training, encourage QR code adoption, and share best practices that improve showroom operations and the customer experience.

    Her knowledge of Showroom Pricing's flooring software and passion for helping others make her a trusted resource for customers as they implement new technology and grow their business.

    Based in Scottsdale, Arizona, Jackie enjoys traveling with her husband to visit family and friends across the country. She also hosts several business podcasts and spends her free time gardening and cooking.

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