The Smarter Way to Run Your Flooring Showroom
Showroom Pricing is a modern flooring software built by flooring pros and tech experts—with over 70 years of combined experience. We designed it from the ground up to solve the real challenges of running a flooring showroom, starting with our own.
Our platform uses custom QR codes to track flooring samples and update retail pricing in real time—no spreadsheets, no guesswork. Just smart tools that help your team stay organized and give your customers the transparency they expect.
We’ve won Best of Technology at TISE (twice!) and we’re just getting started.
Meet Your Showroom Tech Guides
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Kristen Stensby
Kristen Stensby has been a part of the flooring industry since 1988, when her father opened his flooring store. Growing up surrounded by this business gave her the building blocks for not just acquiring flooring knowledge but also meeting the challenges that many business owners in this industry face, including pricing and updating a flooring showroom. She previously held industry positions in marketing, estimating, and sales, and she co-founded Showroom Pricing in 2020. She's written industry articles for Wood Floor Business and Angie's List and is a 2012 graduate of the NWFA Wood Floor Inspector School.
Kristen is a native St. Louisan with an itch to see the world! She and her husband and their two daughters enjoy traveling as often as possible. Favorite destination: Italy. Bucket list destination: Croatia.
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Dave Holy
Dave, with his extensive 20-year career in IT, specializing in Data Management, Cloud Engineering, and B2B integrations through EDI, has recently expanded his expertise into the innovative field of flooring technology. His profound knowledge and experience in handling complex data systems are now fueling advancements in flooring solutions, enhancing data-driven decision-making for flooring projects. Dave's ability to integrate sophisticated cloud-based platforms with EDI systems is revolutionizing the way flooring companies manage inventory, process orders, and interact with business partners.
Dave's unique blend of technical prowess and creative hobbies enriches his approach to problem-solving, bringing a fresh perspective to the development of digital tools that are transforming the flooring market.
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Jason Smith
With his diverse background as a licensed commercial airline pilot and IT expert, Jason recently pivoted to the cutting-edge realm of flooring technology. His innovative approach has led to the development of user-friendly software solutions that are revolutionizing the flooring industry. Jason's expertise in non-B2B pricing integration is now being leveraged to optimize sales strategies and enhance customer engagement in the flooring market.
His unique skill set, combining software development with an in-depth understanding of dynamic pricing models, positions him as a leading figure in driving technological advancements and sales growth in the flooring sector. With Jason at the helm, clients can expect groundbreaking digital tools designed to streamline flooring project planning, execution, and management, ensuring a seamless and efficient customer experience.
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Andrew Henry
Andrew, a seasoned full stack developer with a versatile background across multiple industries, brings invaluable expertise to the forefront of flooring technology. His proficiency in UI/UX design, coupled with innovative marketing practices, plays a pivotal role in elevating customer service and user experiences in the flooring sector. By integrating his broad knowledge into Showroom Pricing solutions, Andrew is setting new benchmarks for digital engagement and operational excellence in flooring, ensuring that businesses and customers alike benefit from intuitive, efficient, and aesthetically pleasing digital interfaces. His unique blend of skills is instrumental in developing cutting-edge sales technology that enhances online flooring sales, streamlines the purchasing process, and maximizes customer satisfaction, positioning Andrew as a key innovator in the digital transformation of the flooring industry.
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Jaydin Kolb
Jaydin Kolb is the newest powerhouse on the Showroom Pricing team. She brings her upbeat energy, detail-oriented mindset, and seriously helpful attitude to every client visit. Originally from Horicon, Wisconsin, Jaydin is our go-to expert for getting showrooms set up, tagged, and supported from day one. Whether she’s onboarding a new location or revisiting a client to make sure everything’s running smoothly, she’s all in.
While she’s new to the flooring world, she’s no stranger to jumping into new adventures. With family ties to software and flooring, and a team of incredible mentors at Showroom Pricing, Jaydin hit the ground running. Bonus fun fact? She’s a former nurse and current body image coach, running her own business—Jade Euphoria Wellness—on the side.
When she’s not out in the field, you’ll find her exploring the outdoors, traveling with her dog, or empowering women through wellness coaching. Her favorite part of the job? Helping make life easier for clients while getting to explore new places.
Three words to describe Jaydin’s work style? Dedicated. Upbeat. Detail-Obsessed.
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Jackie Ulmer
Jackie is our Customer Success Ninja! If you need that ‘little extra’ to train your staff or light a fire on getting those QR codes out on the showroom floor, Jackie is the go-to-gal. Jackie has an extensive background in motivation and business coaching that will be just what your team needs to feel enthused about the new program. And, her Showroom Pricing software knowledge will help get your store set for success!
Jackie loves to travel, and when she isn’t helping flooring showrooms realize their potential, you’ll find her and her husband traveling as often as possible to visit family and friends across the USA.
She also writes and runs several network marketdng podcasts from her home in Scottsdale, Arizona. She is also an avid gardener and cook!