Award-Winning SmartScan Redefines Flooring Product Discovery

Showroom Pricing is proud to share that SmartScan has been named a 2025 FCNnovation Award winner for Technology by Floor Covering News.
The recognition highlights a growing shift in the flooring industry toward smarter, more customer-centered showroom experience, and confirms what retailers using SmartScan are already seeing on their sales floors.

Why Flooring Shoppers Want Clarity, Not More Choices

Today’s flooring shoppers aren’t overwhelmed by a lack of options, they’re overwhelmed by too many of them. Showrooms are filled with beautiful samples, but customers often struggle to visualize alternatives, compare similar looks, or understand what other options exist beyond what’s directly in front of them.

That friction slows decision-making and puts unnecessary pressure on sales teams to answer the same question over and over:
“Do you have something similar to this?”

SmartScan: Turning Every Sample Into a Digital Discovery Hub

SmartScan was designed to solve that exact problem.

With a single QR code scan on any showroom sample, customers instantly unlock a curated set of related products, similar visuals, alternative colors, complementary styles, and even upgraded collections. There are no apps to download, no logins, and no delays. Just immediate, relevant information that keeps shoppers engaged and moving forward.

Each physical sample becomes more than a display, it becomes a digital gateway to discovery.

Designed for How Customers Actually Shop—Visually

Unlike traditional digital tools that focus on SKUs or technical specs, SmartScan is built around how consumers actually shop for flooring: visually.

The technology maps products based on tones, grain movement, plank variation, texture, and overall design aesthetic. This allows customers to explore options that look right to them, even if they don’t yet know the product name, brand, or category.

The result is a more intuitive, natural browsing experience, one that mirrors how people make design decisions in the real world.

Better Conversations, Faster Decisions, More Confident Buyers

The impact of SmartScan goes well beyond convenience.

Retailers report that customers engage with more products, narrow their preferences faster, and arrive at decisions with greater confidence. Sales conversations shift from searching to refining, from “Do you have something like this?” to “These are the options I like… help me choose.”

Importantly, SmartScan doesn’t replace the sales team. It supports them. Technology handles exploration, while associates focus on expertise, trust, and relationship building.

SmartScan also helps maximize showroom real estate, giving underexposed SKUs visibility and creating a more dynamic, differentiated in-store experience.

Award-Winning Innovation for the Modern Showroom

The 2025 FCNnovation Award underscores what the industry is already recognizing: meaningful innovation in how flooring is sold isn’t optional, it’s necessary.

With SmartScan now live in showrooms, Showroom Pricing is setting a new standard for intelligent, customer-centered showroom technology and offering a clear glimpse into the future of flooring retail.

Interested in upgrading your flooring showroom?

Showroom Pricing is currently offering free SmartScan demos for retailers ready to create smarter, more engaging sales experiences.

👉 Learn more and book your demo today.