The 2026 Alliance Flooring Convention brought together some of the brightest minds in flooring, from retailers and manufacturers to tech innovators, and Showroom Pricing was right in the middle of it. Between powerful conversations, forward-thinking sessions, and hands-on booth interactions, we walked away with one thing: the industry is evolving fast, and we’re evolving with it.

Day 1: Arrival, Setup & Women in Flooring Roundtable

We landed in San Antonio, set up at the JW Marriott, and jumped straight into one of the most impactful events of the trip: the Women in the Flooring Industry roundtable.

Over 50 women across all sectors of flooring gathered to share experiences, challenges, and strategies for growth. It wasn’t just a discussion… it felt like a strategy session for the future of the industry.

What We Talked About

Changing buying behavior and what today’s customer expects
What’s actually driving foot traffic into showrooms
Managing teams during slower seasons
Closing the communication gap between sales, operations, and installers

Key Takeaways

Adaptability wins
Customers are walking in at all different knowledge levels. Meeting them where they are is key.
Tech + AI = opportunity (and responsibility)
Efficiency is everything, but clarity matters just as much with the rise of misinformation.
Customers are more prepared than ever
We’re seeing more Showroom Pricing users come in already educated and ready to commit.
Lead management matters more than lead generation
It’s about what you do after the first touchpoint.
Community marketing is having a moment
Creative, low-cost ideas stood out:
- Car magnets turning everyday driving into brand exposure
- “Rock Rescue” campaigns with hidden branded items and weekly clues

Simple. Memorable. Effective.

Day 2: Convention Floor, Conversations & Momentum

The convention floor came alive on Day 2, and so did the conversations.

We had the chance to connect with both current customers and new prospects, and one thing became very clear: people are no longer just exploring technology, they’re actively looking for the right solution.

What We Heard

From our friends at AFI:
Showroom Pricing makes it incredibly easy to import data, generate QR codes instantly, and keep pricing updated.
User-friendly, efficient, and easy to recommend.
From multiple attendees:
Our platform stands out, especially when it comes to the depth and sophistication of our QR code functionality compared to competitors.

What Alliance Shared: Big Picture Highlights

This year’s convention wasn’t just about conversations—it was packed with forward-thinking content and major announcements:

10 breakout sessions covering retail sales, AI tools, business advancement, and ERP training
A full day dedicated to technology, including 2026 product and program launches
Member-led, summit-style forums focused on real-world challenges and solutions
A keynote from Bill Anderson, CEO of Karndean US

The direction is clear:
Technology, education, and collaboration are shaping the next chapter of flooring.

Industry Trends We’re Watching Closely

The conversations, sessions, and booth interactions all pointed to a few major shifts:

Digital tools are becoming the showroom standard
QR codes, real-time pricing, and integrated systems are no longer “nice to have”.
Customers expect transparency
The more informed buyer is here, and they’re not going anywhere.
Efficiency is everything
Teams that move faster and communicate better will win.
Internal alignment is critical
Sales, operations, and installers must work as one cohesive unit.
Creative marketing beats big budgets
Authentic, local, and interactive ideas are making the biggest impact.

What This Means for Showroom Pricing

Everything we saw at Alliance reinforced what we’ve been building:

✔ A platform that simplifies complex showroom workflows
✔ Tools that empower both staff and customers
✔ Technology that meets today’s buyer where they already are

And maybe the biggest takeaway?
More and more people are walking in already knowing they want Showroom Pricing.

That’s the shift. And we’re here for it.

Looking Ahead

San Antonio wasn’t just a stop on the calendar, it was a momentum builder.

We’re taking everything we learned, from roundtable insights to booth conversations to industry trends, and using it to keep pushing Showroom Pricing forward.

To everyone who stopped by, shared feedback, or spent time with us—thank you.

We’ll see you at the next one.

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Showroom Pricing at the 2026 Alliance Flooring Convention